OC Realtors®

First I identify what the vibe and emotion the flyer should convey.

For this flyer, I wanted a Confident, Credible, and professionally presented flyer.

What is the vibe/feeling of the flyer: Bright, Positive, Selling something, Clean,
What is the goal of the flyer: attract new members, Political Update, Educational, Charity, 

Sell Something

Who is the flyer for: Real Estate Professionals (legibility trumps artistic experimentation)